CATI survey company Kenya: evidence for better decisions
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Key takeaways
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Evidence requirements
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Research design and mixed methods
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Sampling and representation
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Instrument design and piloting
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Fieldwork quality assurance
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Ethics, safeguarding and privacy
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Analysis and interpretation
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Turning findings into action
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Common commissioning mistakes
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
What this means for your organization
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
How to evaluate a research partner
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Building a repeatable measurement system
For CATI survey company Kenya, define the decision, target population, geography, assumptions and intended users before choosing methods. Evidence should be proportionate to the decision and transparent about limitations.
Quantitative surveys can provide comparable measures, while interviews, focus groups and observation can explain motivations, barriers and context. Sampling should support the claims and subgroup comparisons required. Quality controls can include training, supervisor review, logic checks, back-checks and exception review. Recommendations should be traceable to evidence rather than assumptions.
Kenya varies by county, settlement type, infrastructure, access and stakeholder context. Report the geography and population the evidence can credibly represent, and avoid extending findings beyond the design.
Decision framework
| Question | Evidence | Output |
|---|---|---|
| What is happening? | Comparable measures | Baseline or status |
| Why? | Context and perspectives | Explanatory themes |
| What should change? | Importance and feasibility | Action plan |
| Did it work? | Follow-up evidence | Learning report |
Frequently asked questions
Where should the project start?
Start with the decision and evidence gaps.
Which method is best?
The method should fit the question, population and required confidence.
How large should the sample be?
Size follows the intended inference and subgroup analysis.
What belongs in the final report?
Methods, sample, limitations, findings, analysis, recommendations and next steps.
How Walaco Africa can help
Explore Monitoring and Evaluation, Market Research, Perception Surveys or contact Walaco Africa.