Branding and Positioning

Brand Equity Research

Market research around brands and branding seeks to develop ideas and beliefs that consumers have towards a company’s image, products offered, as well as people within an organisation. Whether you are looking for a company that can make you identify the level of brand awareness or brand advocacy among your customers, then Walaco can do exactly that for you.

We work with our clients and assist them in the best way to create stronger brands. We collect primary and secondary data from the target market to identify key drivers that customers consider as the basis for brand equity.

Whether you need to grow your existing brand equity, restructure your customer awareness, maximise your current offering, or leverage on innovations we can help you identify your current market position based on how a customer perceives your product offering.

The value of your brand equity can be informed by several aspects that need assessment. Two of such elements include brand awareness and association. We help our clients measure the two aspects to inform appropriate brand positioning in a competitive market environment.

Not Just Average Research Company, We Use market Research to empower your decisions