Branding and Positioning

Brand Assessment Research

  • The current competitive market environment exposes different brands to customers. Cutting through such an environment requires endearing yourself to customers through recognizable brand images, identification, and associations.


  • Whether you are looking for a company that can make you identify the level of brand awareness or brand advocacy among your customers, then Walaco Africa can do exactly that for you.


  • We work with our clients and assist them in the best way to create stronger brands. We collect primary and secondary data from the target market to identify key drivers of brand assessment.

Whether you need to grow your existing brand, restructure your customer awareness, maximise your current offering, or leverage on innovations we can help you identify your current market position based on how a customer perceives your product offering.

Our expertise in brand assessment covers;

  • Brand Image & Identify
  • Brand Awareness
  • Brand Engagement
  • Brand Responses

Not Just Average Research Company, We Use market Research to empower your decisions