Read our collection on Thought Leadership articles and publications around different topical areas

What is Market Research?

Market research definition Market research is a process that targets the collection of data to help link consumers, customers, employees, investors, and the public to the marketer. Companies, institutions, or investors use market research to collect data that can guide in identification and definiti...
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9 Reasons to brand your business

9 Reasons to brand your business Brands begin their lives through brand planning. However, beyond the planning documents, brands reside in the minds and hearts of customers. An effort to evaluate a brand must appreciate what customers think about the brand as well as how they feel when they interact...
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